Be confident marketing
your coaching business
Join the Marketing Made Simple For Coaches Masterclass
Create a clear message so clients understand and buy.
Make 2020 your most profitable year yet!Only 10 spots available.
1. The StoryBrand Framework.
This framework is the magic sauce to making people want to buy from you.
It’s a 7-part framework that serves as a filter to make your message clear.
2. The Marketing Made Simple Roadmap.
This roadmap provides a solid marketing foundation.It’s a 5-part sales funnel that can launch or grow your business.
You need this Masterclass if:
You have a coaching business (or you are launching one).
You want people to understand what you do and how you can help them.
You want a website that converts visitors to clients.
You want to wake up to intro calls with qualified prospects automatically booked on your calendar.
You want people to open your email.
You’ve heard about Storybrand and you’re excited to see what it can do for you!
Let’s take a walk through this Masterclass, shall we?
Inside the StoryBrand Framework
You’ll learn from the team at Storybrand what the 7-part framework is, why it’s important, and how it helps you communicate clearly in all aspects of your business.
Your client is the character. Just like a character in any great movie, they’re looking to experience a transformation and become a better version of themselves (ahem, this concept aligns with coaching). Before you can guide them to success, you need to clearly define who your client is and what they want.
Clients come to you with a problem. In fact, most people are trying to solve three problems simultaneously when they engage your brand. Learn what those three problems are and how you can position your coaching services as the solution.
Without a guide, our client (the hero) would wander aimlessly. Guides have certain qualities that cause heroes to seek them out. Learn what those are and how you can set yourself apart as a trusted guide (coach!) for your clients.
A great plan removes confusion and provides clear steps for people to follow. Learn how to create a plan that will give your clients confidence and clarity when they engage your business. Isn’t that the heart of coaching, after all?
Characters in stories don’t take action on their own. They have to be challenged to act. It’s the same with our coaching clients. In this module, you’ll learn the 2 types of calls to action that should be included in all of your marketing material.
A good story needs to have stakes. For your clients to ultimately take action and avoid failure, they need a clear understanding of what they could lose by not engaging in coaching with you. Learn how to communicate what’s at stake to your customers.
Talk about how your coaching will make life better for your clients, and talk about it often. This module will show you why casting a vision of success is so important and effective.
… And the Marketing Made Simple Roadmap
This roadmap is the first step to a solid marketing foundation. It’s a 5-part sales funnel that can launch or grow your business.
You’ll create a One Liner that sums up everything you just created with the Storybrand Framework in a way that helps people understand what you do and how you can help them immediately.
You’ll create a website that converts. You’ll learn what information belongs on your website, and where, ensuring everything fits together to tell a story in which your clients can see themselves.
You’ll create a Lead Generator to attract clients into your story. This piece of marketing is generally a pdf download potential clients can get in exchange for their email address.
You’ll learn the basics of an email nurture campaign. This type of campaign continually connects you with your audience and will ultimately be your one-to-one connection point with your clients.
You’ll create a sales email funnel that will convert your potential customers from cold contacts to warm leads and eventual customers.
The best part is this is all based on your clear “brandscript” message. It really is simple.
Here’s how we’ll work together to get it all done!
Get immediate access to online courses
Guided discussion on 7-Part Messaging Framework
January week of
Your 60-minute Brandscript Refining Call
Guided discussion on the 5-Part Marketing Roadmap
February week of
Your 60-minute Website Refining Call
February week of
Edit of your Lead-Generator & Email Series by Email
Congratulations & Celebration!
Who is Julie Stroud, anyway?
Back in 2011, I launched a coaching business and learned (by trial & error, sleepless nights, some tears, and lots of cash) how to fill my practice and deliver services to my clients.
Over the years, I saw a need for better (and easier!) marketing for solopreneurs. The cost of lost opportunity with a very long business-building phase – it’s real. And I wanted to do something about it to help others.
In my quest, I discovered StoryBrand, a proven method for clearly communicating your business in a way that resonates with customers. So I hurried down to Nashville to get certified as a StoryBrand Guide.
I’m hosting this Masterclass so you can confidently speak about the coaching services you offer that transform your client’s lives. From there, you’ll create the materials you need to market your business effectively. And help more clients.
Never done anything like this before? Don’t worry, I’m here to help! I’m all-in and committed to helping you achieve. Between the fabulous group of coaches already joining us, and my marketing expertise, there’s no reason you can’t do this!
Need to know more?