How Vision Boards “Work”

How Vision Boards “Work”

Have you ever posted a picture of what you want and used it as a motivational tool? A “skinny” picture on the fridge or a sales goal at your desk are two good examples to stay on track and increase the likelihood you’ll achieve what you want. Years ago, we simply put...
The #1 Tool for Effective Marketing

The #1 Tool for Effective Marketing

The number one tool for effective marketing and increased sales is simple. And age-old. And all around you.  It’s story. There’s nothing like a great story. When you read a book or see a movie you love, you can’t help but tell others. The idea of story may take...
The #1 Tool for Effective Marketing

What Every Good Marketing Message Includes

From rags to riches. Underdog to winner. Humble guy to brave hero. This is the stuff of captivating books and great movies. The classic elements of story include the character, the problem, the guru who teaches, the rising to the occasion, and the success at the end....